Show Your Products-
Even if it is a familiar item, customers are much more comfortable buying when they have tangible visual confirmation that what you got is what they want. And this isn’t all about retail sales... restaurants can show wonderful meals, roofers can show various types of roofing materials, pest control companies can show images of the insects they can eliminate.
Show Your Staff-
One of the disadvantages of the internet is that it can feel a bit cold and distant. By putting real people on your site you bridge this gap & make your business more human.
Show Your Physical Signage or Vehicles-
What is familiar is comfortable. If you have street presence or recognizable service vehicles, again your consumer will feel more comfortable doing business with you.
Show Your Building Interior or Facilities-
A beautiful dining room or showroom? Have state-of the art teeth whitening equipment or color copy machines? Show it all off to your best advantage.
Show Before & After Photos-
Whether you’re a painter, tanning or hair salon, carpet cleaner, furniture restorer or a plastic surgeon before & after photos are a great testimonial to your professional results. Your Style Make sure your website’s appearance mirrors your business style. Choose colors that match your logo & a look that tells consumers something about what to expect if they do business with you.
Show Your Interest-
Don’t forget to include a form requesting info about your customer. It’ll give him or her the chance to ask in a convenient manner. It’ll give you more information about your customer so you can make an effective sales pitch.
Tell Your Prices-
When someone is looking at your site they’re there because they’re ready to buy and they’re looking for more information. Don’t send them elsewhere by leaving out this important information.
Tell Your Policies-
Again - make the customer comfortable & give them all the info they need. What is your return policy? What strings are attached to your “free” inspection? What happens if the product arrives with a defect? What is meant by stain resistant?
Tell Your Location & Hours of Business-
Many consumers do their research on the internet, but make their purchase in person.
Tell Your E-mail Address & Phone Number-
In these times speed and accessibility are just plain expected.
Tell Answers to Common Questions-
You’re the expert. Here’s your chance to show off... (and provide valuable information in the process). You also give the consumer a reason to bookmark your site so they can refer to it again later.
Tell Your Customer Testimonials-
Let your customers sell you - it’s more convincing that tooting your own horn anyway.
Tell Why You’re the Best-
Customer testimonials are great - but here’s your chance to make sure they don’t leave anything out. Showing a comparison chart is great if your business.
Tell Your Affiliations & Awards-
Again these are effective ways to help the customer feel comfortable doing business with you.
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