Not having a web address (www) for your business is increasingly rare these days. Here are a few reasons why so many businesses have begun an on-line presence:
No stamps, no ink, no paper = lower costs. Color is standard - not premium on the internet. Unlike print advertising which is usually based on the number of people who receive your ad, your internet presence costs are the same whether someone accesses your website once a day or 100 times.
If your website offers visitors a chance to email you, you’ve just increased your chance of making a sale. Some customers even prefer email since it allows them to ask a question without obligating themselves to a full sales pitch they might get over the phone. Further, email can be sent round the clock, even when your business is closed for the night.
Unlike printed ads or newsletters which must conform to a pre-determined size, your website can grow & grow at very little additional cost.
Got a special offer? A change of address or phone number? A new product offering or a new service? Unlike your ad in last Sunday’s newspaper, your website can change with your business - and at very little cost.
Put your web address on everything you give your customers & make your site as extensive as possible. You’ll be rewarded by a web presence that can answer questions & bring in customers even when your business is closed.
Unlike many other advertising messages, customers looking at your web site are there because they chose to be. If they’re at your site, they’re likely looking for the very product or service you offer.
Businesses can maximize their advertising influence by linking their printed advertising (Social Media, Direct Mail, Magazine, Business Cards and Brochures) and their Internet presence. Because printed advertising doesn’t change, it can be used to point customers to your website for additional information, seasonal specials, new coupon offers, driving directions and more.
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